Data & Tech

As Head of Strategic Partnerships at ESL, Kristina is leading relationships with global brand and entertainment partners such as Mercedes-Benz, DHL, Vodafone and Universal Music. Before that, she has been working as Senior Manager in the Digital Strategy Department of ProSiebenSat.1 SE and has also gathered further experience in the fields of Digital Sales, Video Production and Project Management. Kristina holds an MBA in Media Management since 2013. 

Since June 2015, Andreas Heyden is serving as CEO of the DFL Digital Sports GmbH being responsible for digital platforms & production and distribution of national and international media content. Before Andreas was the Managing Director of maxdome GmbH since July 1st, 2013.

Previously, Andreas was COO as part the management of ProSiebenSat.1 Game GmbH from December 2011 on. Before this Andreas was a managing director of the startup sevenload. Before joining sevenload, Heyden was head of the innovation and production unit at RTL Interactive, where he established new internet business models in the games industry and other segments. Heyden began his career at Metronet AG in 1996, where he worked in the Subscriber Marketing Department.

In 1997, Heyden became a Key Account Manager for I-D Media AG. Following his professional work in Singapore in 1999, he began working with Microsoft GmbH as part of the Product Marketing team for MSN.de.

As Chief Commercial of 443, Floris Weisz is responsible for leading and growing the 433 business across the globe. His role involves managing and developing relationships with all key football stakeholders (players, teams, leagues and federations), as well as extending the social reach towards new digital platforms and traditional broadcasting. Lastly, he oversees the licensing of the 433 brand, as well as commercial & branded content sales, that involve the 433 platform.

During his ten years with IMG Media, Floris Weisz was responsible for leading and growing IMG´s business development activities across the Benelux, Greece & Cyprus from 2008 – 2015. From mid-2015 – end 2018 he was responsible for IMG’s South East Asian pan regional media sales, business development and special projects. His role involved managing and developing relationships with all IMG Media distribution clients and local broadcasters, developing sales and visibility for all programming, as well as developing global partnerships between existing and potential clients and other areas of IMG’s business.

In his time at IMG, Weisz has been involved in the representation of a number of important clients, mostly in Football, Fight Sports and Golf. Relationships he managed on a daily basis, such as the Royal Belgian Football Federation/KBVB, the Belgian Pro League, the Dutch Eredivisie, AFC AJAX, but also the Flanders Classics, UFC and Asian Tour Golf. He has also overseen the business development and rights sales of the IMG Media Cycling portfolio and the IMG Media general sports portfolio, which includes programming from over 200 clients and events, brokering ground breaking deals, for premium sports properties, such as the Diamond League, NFL and MotoGP, The R&A (governing body and organiser of The Open Championship) International Rugby Board (IRB).

Floris Weisz joined IMG in 2008 from Essel Sports Management where he represented the commercial rights for various celebrities and international football players, such as Wesley Sneijder, Rafael Van Der Vaart and John Heitinga. In this role, Weisz brokered various commercial deals, such as Sneijder’s and Heitinga’s NIKE endorsement contracts and Van Der Vaart’s Global PEPSI partnership. He also managed the international partnerships and relations with international club teams as Ajax, HSV Hamburg and Real Madrid.

Floris Weisz received his Masters Degree from University of Amsterdam (Business Economics) followed by a M.B.A at the University of Massachusetts – Amherst where he majored in Sports Management and Marketing.