Blockchain Collectibles Gather Pace as Real Madrid and BVB Join SWAP
Fantastec’s blockchain-powered solution SWAP offers fans the chance to get digital collectibles like autographs or player cards. Now Real Madrid and Borussia Dortmund join Arsenal.
Category Data & Tech
Gaming’s the Next Goldmine – And You Can Measure It
The gaming industry has become central to big brands and football clubs alike. Everyone wants a share of the pie. Yet, the value of eSports sponsorships has to be measured sophisticatedly.
How Schalke’s Quest App Creates Augmented Reality Sanctuary for Fans
Schalke 04 have releasend an app that lets fans interact by discovering regions, answering questions, competing with fellow followers or even starting virtual fan clubs in Augmented Reality.
How More Data is Getting Fans Involved and Enhancing Club Performances
Ever since digitasation got going, data is the most important currency. For the DFL, ManUnited, publishers etc. it not only helps keeping fans engaged.
Arsenal London Offer Blockchain App for Digital Collectibles
Fans of the London club can now own and trade digital collectibles like autographs or unique video content in an app created by blockchain firm Fantastec.
La Liga and Microsoft Create Project to Disrupt Football
Microsoft and La Liga have teamed up to launch an Inspiration Centre for startups, in which those shall present disruptive technologies to revive football.
Intel’s Multi-Angle Cameras Change the Way to Watch Premier League
The True View feature allows fans of Man City, Liverpool and Arsenal to relive action from the players’ or an aerial perspective and in a 360-degree mode.
TSG Hoffenheim Revolutionise the Matchday with Beacon Technology
Hoffenheim have seen an astonishing rise in German football. Their technological development off the pitch has them prepared for a bright future, too.
FC Santos Use AI to Integrate Fans’ Opinions in Marketing Strategy
The research initiative X-ray Alvinegro helps FC Santos to detect their fans’ reaction to club operations by creating an individual interaction profile.
1. FC Cologne First German Club to Invest in eSports Company – with Mercedes Benz
German cult club 1. FC Cologne and the Daimler AG become shareholders of eSports company SK Gaming – for the benefit of the football, though, Cologne insist.