Niklas Lewanczik

Niklas hat in Hamburg Medien- und Kommunikationswissenschaft und Deutsche Sprache und Literatur studiert, dann seinen Master in Deutschsprachigen Literaturen angehängt. Seither schreibt er über Digital- und Marketing-Themen, ist als Fußballfan aber genauso daran interessiert, über Innovationen und spannende Entwicklungen im Fußball zu berichten.

Joined: 20. August 2018
Articles: 124

Sponsoring & Marketing

How Real Betis Aim for World-Class – Quite Literally

Real Betis Sevilla may be a middle-class club in La Liga with the odd appearance in Europe. But their pledge to become climate neutral makes them pioneers for sustainable club development off the pitch.

Niklas Lewanczik
22. March 2019

Data & Tech

How Schalke’s Quest App Creates Augmented Reality Sanctuary for Fans

Schalke 04 have releasend an app that lets fans interact by discovering regions, answering questions, competing with fellow followers or even starting virtual fan clubs in Augmented Reality.

Niklas Lewanczik
18. March 2019

Sponsoring & Marketing

How Michael Jordan Became a Top PSG Summer Signing

The Champions League shirts from Nike’s Jordan brand might not have brought PSG luck, but they certainly support their income as they are about to hit one million shirt sales per season.

Niklas Lewanczik
15. March 2019

Data & Tech

How More Data is Getting Fans Involved and Enhancing Club Performances

Ever since digitasation got going, data is the most important currency. For the DFL, ManUnited, publishers etc. it not only helps keeping fans engaged.

Niklas Lewanczik
11. March 2019

Content & Media

Asian eSports Market Taking Digital Football to Another Level

Whoever develops a growing interest in esports should take a look at whatever happens in Asia. South Korea, China etc. really are pioneers – and European clubs can benefit from their knowledge.

Niklas Lewanczik
7. March 2019

Content & Media

MLS Launch New App for Personalised Highlights, Merch and Even Ticketing

The MLS’s new app will be customised in team colours and offer individual feeds and alerts as well as highlights, ticketing, merch and fantasy football.

Niklas Lewanczik
4. March 2019

Content & Media

The Factory for Idols – Latin America is Banking on Unique Talents for Growth

Latin America is leveraging its culture of developing great players to grow its own market, home and abroad. We spoke to LATAM experts to understand the current ambitions.

Niklas Lewanczik
28. February 2019

Content & Media, Data & Tech

Arsenal London Offer Blockchain App for Digital Collectibles

Fans of the London club can now own and trade digital collectibles like autographs or unique video content in an app created by blockchain firm Fantastec.

Niklas Lewanczik
25. February 2019

Sponsoring & Marketing

Fans Won’t Say I’m Lovin’ It – O’Higgins McDonald’s Kit is Marketing Gone Wrong

They say there’s no such thing as bad publicity. Yet, the new kits from Chilean Club Deportivo O’Higgins are really something else. Not only do they have different sponsors on the chest, near their neck and even on the thighs,…

Niklas Lewanczik
20. February 2019

Content & Media, Sponsoring & Marketing

Streaming Services Offer Clubs a Route to Fans’ Ears and Hearts

The BVB have teamed up with Deezer and join the likes of ManUtd or Barça, while Boca Juniors and Co. partner with Spotify. Streaming Services grow in importance for any club, especially with podcasts in mind.

Niklas Lewanczik
18. February 2019