1. FC Cologne First German Club to Invest in eSports Company – with Mercedes Benz
German cult club 1. FC Cologne and the Daimler AG become shareholders of eSports company SK Gaming – for the benefit of the football, though, Cologne insist.
Niklas Lewanczik
Niklas hat in Hamburg Medien- und Kommunikationswissenschaft und Deutsche Sprache und Literatur studiert, dann seinen Master in Deutschsprachigen Literaturen angehängt. Seither schreibt er über Digital- und Marketing-Themen, ist als Fußballfan aber genauso daran interessiert, über Innovationen und spannende Entwicklungen im Fußball zu berichten.
Free Streaming to Promise Market Growth? Now Fans Worldwide Benefit
La Liga Segunda will be streamed for free in various markets, while DAZN offers free streams for the Ligue 1 and Coppa Italia in South America. Will it pay off?
Bundesliga And WSC Sports Partner to Create Customised Content for Fans Abroad
As the first European football league, the Bundesliga will work with AI platform WSC Sports to generate extremely specific highlight clips in real-time.
Grêmio Test Shirt Selling via Vending Machine at the Airport – Shopping Centres Might Follow
Grêmio Porto Alegre, Copa Libertadores winner in 2017, experiment with a vending machine for their official kits at the local airport. A simple, yet up-to-date measure.
The FA – Tweeting Their Way to Foreign Fans’ Hearts
Twitter will send fans outside the UK FA Cup highlights in Direct Messages via Bot. The service is also going to broadcast AS Roma games and interviews exclusively.
DFL And ProSiebenSat.1 Group Give eSports Prime Time Exposure
The DFL have struck a partnership with media outlet ProSiebenSat.1 to make sure that games from the German Virtual Bundesliga are made accesible to a bigger audience.
A Merry Christmas for Premier League Fans – And Brands
On Boxing Day all football fans’ eyes will be on the Premier League and on the Serie A. But Christmas is a beneficial time for the whole ecosystem football.
Inter Milan Enter TikTok – Reaching Out to A New Generation of Fans
Inter Milan have appointed Giuseppe Marotta as CEO, yet their engagement on music app TikTok might be just as valuable for the club.
Blinkfire Analytics Augments Social Performance Measurements for Clubs and Brands
Stories on Instagram, real time data sharing of live action on Twitter or the obligatory post of a matchwinner’s celebration on Facebook. There is simply no way football clubs can keep away from a holistic Social Media strategy. Those platforms…
Atlanta United – Rise of A Modern Day Football Experience
Atlanta United win the MLS. While there have been exceptional performances from players like Josef Martínez and manager Gerardo Martino, it’s been an astonishing achievement for a club that was only formed four years ago and just entered the United…