Niklas Lewanczik

Niklas hat in Hamburg Medien- und Kommunikationswissenschaft und Deutsche Sprache und Literatur studiert, dann seinen Master in Deutschsprachigen Literaturen angehängt. Seither schreibt er über Digital- und Marketing-Themen, ist als Fußballfan aber genauso daran interessiert, über Innovationen und spannende Entwicklungen im Fußball zu berichten.

Joined: 20. August 2018
Articles: 124

Data & Tech

Zone7: Time to Prevent Injuries with AI and Big Data

Injuries or fatigue are factors that can cost clubs a lot, both financially and in terms of reaching their targets on the pitch. Zone7 helps prevent those thanks to data- and AI-driven performance measurement. [Sponsored]

Niklas Lewanczik
23. May 2019

Content & Media

It’s a Women’s Game – Female Football Branding’s on the Rise

Football has long been and is still widely referred to as a sport for men. Yet, female football gets more attention for branding as well as a path into the spotlight; and rightly so.

Niklas Lewanczik
21. May 2019

Sponsoring & Marketing

Football’s Richest: Revenue Isn’t Just Tied to Success

Real Madrid have overtaken Manchester United, who announced astonishing earnings, as the world’s most valuable football brand despite both clubs having had disastrous seasons.

Niklas Lewanczik
18. May 2019

Content & Media

Coppa Italia Attendees Can Parallel-Watch the Game on their Phones from Various Angles

Second screening is quite common these days, but watching a game live in the stadium and simultaneously monitoring proceedings through altered perspectives in the app is indeed a whole new experience for fans. Infront’s new Fan+ service enables supporters to…

Niklas Lewanczik
14. May 2019

Content & Media

Christian Fuchs to Open eSports Arena in New York

Leicester City and former Austria player Christian Fuchs has already introduced his own eSports brand and follows it up with a US-based eSports arena.

Niklas Lewanczik
9. May 2019

Sponsoring & Marketing

Global Rights Holders Miss Out on 16 Billion Euro Sponsorship Money

The global sports sponsorhip market will grow to 41 billion Euro in 2019. But due to outdated rights packages, a further 16 billion remain unrealised revenue.

Niklas Lewanczik
7. May 2019

Sponsoring & Marketing

Will Betting Sponsors be Banned from Shirts in the UK?

A group owning betting powerhouses Ladbrokes and Coral calls for betting sponsorships to stop during broadcasting and on clubs’ shirts in the UK. That would change the sponsorship landscape dramatically.

Niklas Lewanczik
2. May 2019

Sponsoring & Marketing

All for the Money? Will Kick Offs and Venues Change as Part of Internationalisation

The Spanish Super Cup could move to Saudi Arabia, while Ligue 1 kick off times will change in order to keep a Chinese audience engaged.

Niklas Lewanczik
30. April 2019

Content & Media

Is Twitch Becoming a Go-to-Platform for Football? MLS Banks on its Digital Reach

The MLS has not only signed a deal with Twitch to stream the eMLS Cup, but now offers viewers the chance to view the Generation Adidas Cup. Is Twitch a future football platform, too?

Niklas Lewanczik
25. April 2019

Sponsoring & Marketing

VAR – The System Gives and Takes Millions

We’ve seen VAR in action quite often now, but rarely in such breathtaking fashion as in the Man City vs Tottenham CL quarter-final. It tipped the scales – with financial consequences.

Niklas Lewanczik
23. April 2019