Category Sponsoring & Marketing

Real Madrid have overtaken Manchester United, who announced astonishing earnings, as the world’s most valuable football brand despite both clubs having had disastrous seasons.

The global sports sponsorhip market will grow to 41 billion Euro in 2019. But due to outdated rights packages, a further 16 billion remain unrealised revenue.

A group owning betting powerhouses Ladbrokes and Coral calls for betting sponsorships to stop during broadcasting and on clubs’ shirts in the UK. That would change the sponsorship landscape dramatically.

The Spanish Super Cup could move to Saudi Arabia, while Ligue 1 kick off times will change in order to keep a Chinese audience engaged.

We’ve seen VAR in action quite often now, but rarely in such breathtaking fashion as in the Man City vs Tottenham CL quarter-final. It tipped the scales – with financial consequences.

The high-profile friendly tournament is gradually turning into a marketing and revenue machine. So, are friendlies having more economical impact than the odd matchday?

The Tottenham Hotspur Stadium has been officially opened. While Spurs will play their first game there soon, fans are already fascinated by a place to kick off a new era. One of success, they hope.

The Tottenham Hotspur Stadium has been officially opened. While Spurs will play their first game there soon, fans are already fascinated by a place to kick off a new era. One of success, they hope.

The FC Valencia celebrate 100 years, but the bat in their famed club logo has DC Comics complaining as it arguably resemles their Batman trademark too much.

Real Betis Sevilla may be a middle-class club in La Liga with the odd appearance in Europe. But their pledge to become climate neutral makes them pioneers for sustainable club development off the pitch.