Category Content & Media

Content & Media, Sponsoring & Marketing

Streaming Services Offer Clubs a Route to Fans’ Ears and Hearts

The BVB have teamed up with Deezer and join the likes of ManUtd or Barça, while Boca Juniors and Co. partner with Spotify. Streaming Services grow in importance for any club, especially with podcasts in mind.

Niklas Lewanczik
18. February 2019

Content & Media

UEFA to Launch Own OTT Platform

The disruption of traditional football coverage takes another step. European football’s administrative body, the UEFA, will launch an own OTT streaming service over the next six months. That was confirmed by Aleksander Čeferin, rigth after his re-election as the body’s…

Niklas Lewanczik
13. February 2019

Content & Media

OTT Darling DAZN – What’s Next After Multi Screen and Ads?

DAZN is turning into the most appealing option to stream football. While ads might not be appreciated that much, the new multi screen feature certainly is.

Niklas Lewanczik
4. February 2019

Content & Media

No More TV – Next Generation of Fans is Social

Two-thirds of fans prefer Social Media to TV coverage of football and check Instagram daily for sports content. Fan channels are particularly popular.

Niklas Lewanczik
31. January 2019

Content & Media

No More TV – Next Generation of Fans is Social

Two-thirds of fans prefer Social Media to TV coverage of football and check Instagram daily for sports content. Fan channels are particularly popular.

Niklas Lewanczik
31. January 2019

Content & Media

These Clubs Own Instagram

Being a leading football club means having a great social following today. We look at the top 7 sides, when it comes to Instagram. And it’s the Champions League, really.

Niklas Lewanczik
24. January 2019

Content & Media

Free Streaming to Promise Market Growth? Now Fans Worldwide Benefit

La Liga Segunda will be streamed for free in various markets, while DAZN offers free streams for the Ligue 1 and Coppa Italia in South America. Will it pay off?

Niklas Lewanczik
14. January 2019

Content & Media

Bundesliga And WSC Sports Partner to Create Customised Content for Fans Abroad

As the first European football league, the Bundesliga will work with AI platform WSC Sports to generate extremely specific highlight clips in real-time.

Niklas Lewanczik
9. January 2019

Content & Media

The FA – Tweeting Their Way to Foreign Fans’ Hearts

Twitter will send fans outside the UK FA Cup highlights in Direct Messages via Bot. The service is also going to broadcast AS Roma games and interviews exclusively.

Niklas Lewanczik
1. January 2019

Content & Media

DFL And ProSiebenSat.1 Group Give eSports Prime Time Exposure

The DFL have struck a partnership with media outlet ProSiebenSat.1 to make sure that games from the German Virtual Bundesliga are made accesible to a bigger audience.

Niklas Lewanczik
28. December 2018