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Spielmacher Conference - Programme

The next Spielmacher Conference will take place on October 20th, 2022 in Cologne.

Main Stage

8:30 am

Gates Opening

Insight Stage

8:30 am

Gates Open

9:30 –

10:20 am

New Heights of Women’s Football. Finally on top of the sports industry
  • Annika Grälls, Chairwoman, Chairperson of EFD Elitofotboll Dam and Board Member at Sweden Football Association
  • Arianna Criscione, Director of Women’s Football, N3xt Sports & former Professional Football Player
  • Tatjana Haenni, Director Women’s Football, Swiss Football Association

9:50-

10:10 am

The Club behind the kit: the making of Venezia FC
  • Gianluca Santaniello, Business Area Director, Venezia FC

10:20 –

11:00 am

Women's Football - an overview to the German development
  • Thomas Eichin, Director of Academy and Women’s Football, Bayer Leverkusen
  • Svenja Schlenker, Head of Women’s Football, Borussia Dortmund
  • German Schulz, Head of Brand Management, VfL Wolfsburg
  • Felicia Mutterer, Co-Founder, FC Viktoria Berlin

10:10 –

10:30 am

10:30-

11:00 am

Reintroducing inhouse partnership sales and marketing within football clubs – how to configure it sustainably successful
  • Dirk Schlünz, Managing Director Commercial, 1. FC Nürnberg
eFootball: Leading the digital strategy of the football businesses
  • Lars Prüßmeier, Manager eFootball / Digital Marketing, DFB
  • Alex Mühl, Director Marketing / Digitalisation, Borussia Dortmund

11:00 –

11:20 am

The German side of MLS. Is American soccer getting Europeanized or the opposite way around? A talk between colleagues
  • Lutz Pfannenstiel, Sporting Director, St. Louis City SC

11:00 –

11:20 am

Boost your fan engagement and loyalty with interactive marketing and zero-party data
  • Christian Mettner, Sales Manager DACH, Qualifio
  • Sophie M’Sallem, Marketing Manager, R.S.C. Anderlecht

11:20 – 12:00 am

Football performance and analysis. The role of data and innovation in the pitch results
  • Yannick Euvrard, Data Analytics Lead, Royal Belgian FA
  • Bartosz Bibrowicz, Athletic Performance Specialist, Legia Warsaw
  • Maximilian Schmidt, Co-Founder KINEXON Sports & Media GmbH, Kinexon
  • Sascha Härtel, Head of Performance, Science, TSG 1899 Hoffenheim

11:20 – 11:40 am

11:40 –

12:10 am

A look back and a look forward on the football transfer market - a chat between colleagues
  • Rolf Fuhrmann, Sport Reporter, Former Sky DE Moderator
  • Florian Plettenberg, Sky Reporter, Sky DE
Women's Football Development: Experiences Around The World - Powered by the German Football Ambassador
  • Anja Zivkovic, Women’s Football Expert and FIFA Instructor

12:00 –

12:30 pm

Is the Sport Director a glorified scout, or a strategic function in a modern professional football club? - Powered by LTT Sports
  • Eric Abidal, Former French National Player and FC Barcelona Icon
  • Olivier Jarosz, Board Member, LTT Sports

12:30 –

14:00 pm

Lunch Break & Networking

12:30 –

14:00 pm

Lunch Break & Networking

14:00 –

14:50 

Sustainability in German Football and solutions for European clubs
  • Nicole Kumpis, President, Eintracht Braunschweig
  • Jan Lehmann, Former Chief Commercial Officer at Mainz 05
  • Prof. Dr. Jan Mayer, Managing Director, TSG 1899 Hoffenheim
  • Max Sorst, Senior Director Sustainability, SPORTFIVE

14:00 –

14:30 

14:30 – 15:00 pm

The brand power of the football club and its global commercialization
  • Luis Arregui Jurado, Head of International Business, CA Osasuna
  • Christoph Winterling, Commercial and Marketing Director, FC Bologna
  • Martin Geisthardt, Head of Marketing, FC St. Pauli
Trends in the Financing of Football Clubs, illustrated by Werder Bremen’s Mid Cap Bond 2026
  • Daniel Bruss, Financial Director, SV Werder Bremen
  • Lars Hülsmann, Managing Partner, GSG Europe and Founder, Wallberg Capital

14:50 –

15:30 pm

The Future of Broadcasting - How Gen Z changes the Game
  • Haruka Gruber, Senior Vice President Media, DAZN DACH
  • Dominik Scholler, Head of Audiovisual Rights, DFL

15:00  – 15:30 pm

The Complexity of Football: An integrative talk about today's disciplines
  • Manuel Baum, Managing Director, BNE Sports

15:30 –

16:00 PM

Coffee Break & Networking

15:30 –

16:00 PM

Coffee Break & Networking

16:00 –

16:20 PM

kicker business solutions – Expanding a brand of tradition
  • Klaus Smentek, Creative Director, kicker business solutions
  • William Harrison, Content Manager, kicker business solutions

16:00 –

16:20 PM

TSG is Movement – ``Common value approach`` as a future strategy for TSG Hoffenheim
  • Stefan Wagner, Corporate Development at TSG 1899 Hoffenheim

16:20 –

16:50 PM

16:50 –

17:10 PM

How live player and ball tracking debuted in Liga Portugal bwin, and changed the perspective of the game
  • Maximilian Schmidt, Co-Founder KINEXON Sports & Media GmbH, Kinexon
  • Pedro Teles, Sponsorship Manager, Liga Portugal
  • Marc Hohenberg, CEO & Co-Founder, Rapid Peak
  • Guilherme Pinheiro, Sport Scientist, KINEXON
What Musiala, Bellingham and Kroos have to do with growth hacking
  • Bastian Willers, Growth Lead & B2B Growth Hacking Consultant, Unlock Growth

16:20 –

17:20 PM

How Hexagon uses technology to future-proof stadiums
  • Roland Raith, Director Business Development Public Safety EMEA,
    Hexagon

17:10 –

17:50 PM

Looking already ahead to FIFA World Cup 2026 – Powered by the German Football Ambassador
  • Torsten Frings, Former German National Player and SV Werder Bremen Icon
  • Roland Bischof, President, German Football Ambassador

17:50 –

18:00 PM

Closing Remarks
  • Philip Zimmer, Executive Director, Spielmacher
  • Oscar Ponti, Head of Events, Spielmacher
  • Karim Jillab, Head of Partners Management, Spielmacher

18:00 pm

Aftershow Party presented by Match IQ

18:00 pm

Aftershow Party presented by Match IQ

00:00 am

Gates closed

00:00 am

Gates closed

Download the programme pdf

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