Spielmacher Conference - Programme
The next Spielmacher Conference will take place on October 20th, 2022 in Cologne.
Main Stage
8:30 am
Gates Opening
Insight Stage
8:30 am
Gates Open
9:30 –
10:20 am
New Heights of Women’s Football. Finally on top of the sports industry
- Annika Grälls, Chairwoman, Chairperson of EFD Elitofotboll Dam and Board Member at Sweden Football Association
- Arianna Criscione, Director of Women’s Football, N3xt Sports & former Professional Football Player
- Tatjana Haenni, Director Women’s Football, Swiss Football Association
9:50-
10:10 am
The Club behind the kit: the making of Venezia FC
- Gianluca Santaniello, Business Area Director, Venezia FC
10:20 –
11:00 am
Women's Football - an overview to the German development
- Thomas Eichin, Director of Academy and Women’s Football, Bayer Leverkusen
- Svenja Schlenker, Head of Women’s Football, Borussia Dortmund
- German Schulz, Head of Brand Management, VfL Wolfsburg
- Felicia Mutterer, Co-Founder, FC Viktoria Berlin
10:10 –
10:30 am
10:30-
11:00 am
Reintroducing inhouse partnership sales and marketing within football clubs – how to configure it sustainably successful
- Dirk Schlünz, Managing Director Commercial, 1. FC Nürnberg
eFootball: Leading the digital strategy of the football businesses
- Lars Prüßmeier, Manager eFootball / Digital Marketing, DFB
- Alex Mühl, Director Marketing / Digitalisation, Borussia Dortmund
11:00 –
11:20 am
The German side of MLS. Is American soccer getting Europeanized or the opposite way around? A talk between colleagues
- Lutz Pfannenstiel, Sporting Director, St. Louis City SC
11:00 –
11:20 am
Boost your fan engagement and loyalty with interactive marketing and zero-party data
- Christian Mettner, Sales Manager DACH, Qualifio
- Sophie M’Sallem, Marketing Manager, R.S.C. Anderlecht
11:20 – 12:00 am
Football performance and analysis. The role of data and innovation in the pitch results
- Yannick Euvrard, Data Analytics Lead, Royal Belgian FA
- Bartosz Bibrowicz, Athletic Performance Specialist, Legia Warsaw
- Maximilian Schmidt, Co-Founder KINEXON Sports & Media GmbH, Kinexon
- Sascha Härtel, Head of Performance, Science, TSG 1899 Hoffenheim
11:20 – 11:40 am
11:40 –
12:10 am
A look back and a look forward on the football transfer market - a chat between colleagues
- Rolf Fuhrmann, Sport Reporter, Former Sky DE Moderator
- Florian Plettenberg, Sky Reporter, Sky DE
Women's Football Development: Experiences Around The World - Powered by the German Football Ambassador
- Anja Zivkovic, Women’s Football Expert and FIFA Instructor
12:00 –
12:30 pm
Is the Sport Director a glorified scout, or a strategic function in a modern professional football club? - Powered by LTT Sports
- Eric Abidal, Former French National Player and FC Barcelona Icon
- Olivier Jarosz, Board Member, LTT Sports
12:30 –
14:00 pm
Lunch Break & Networking
12:30 –
14:00 pm
Lunch Break & Networking
14:00 –
14:50
Sustainability in German Football and solutions for European clubs
- Nicole Kumpis, President, Eintracht Braunschweig
- Jan Lehmann, Former Chief Commercial Officer at Mainz 05
- Prof. Dr. Jan Mayer, Managing Director, TSG 1899 Hoffenheim
- Max Sorst, Senior Director Sustainability, SPORTFIVE
14:00 –
14:30
14:30 – 15:00 pm
The brand power of the football club and its global commercialization
- Luis Arregui Jurado, Head of International Business, CA Osasuna
- Christoph Winterling, Commercial and Marketing Director, FC Bologna
- Martin Geisthardt, Head of Marketing, FC St. Pauli
Trends in the Financing of Football Clubs, illustrated by Werder Bremen’s Mid Cap Bond 2026
- Daniel Bruss, Financial Director, SV Werder Bremen
- Lars Hülsmann, Managing Partner, GSG Europe and Founder, Wallberg Capital
14:50 –
15:30 pm
The Future of Broadcasting - How Gen Z changes the Game
- Haruka Gruber, Senior Vice President Media, DAZN DACH
- Dominik Scholler, Head of Audiovisual Rights, DFL
15:00 – 15:30 pm
The Complexity of Football: An integrative talk about today's disciplines
- Manuel Baum, Managing Director, BNE Sports
15:30 –
16:00 PM
Coffee Break & Networking
15:30 –
16:00 PM
Coffee Break & Networking
16:00 –
16:20 PM
kicker business solutions – Expanding a brand of tradition
- Klaus Smentek, Creative Director, kicker business solutions
- William Harrison, Content Manager, kicker business solutions
16:00 –
16:20 PM
TSG is Movement – ``Common value approach`` as a future strategy for TSG Hoffenheim
- Stefan Wagner, Corporate Development at TSG 1899 Hoffenheim
16:20 –
16:50 PM
16:50 –
17:10 PM
How live player and ball tracking debuted in Liga Portugal bwin, and changed the perspective of the game
- Maximilian Schmidt, Co-Founder KINEXON Sports & Media GmbH, Kinexon
- Pedro Teles, Sponsorship Manager, Liga Portugal
- Marc Hohenberg, CEO & Co-Founder, Rapid Peak
- Guilherme Pinheiro, Sport Scientist, KINEXON
What Musiala, Bellingham and Kroos have to do with growth hacking
- Bastian Willers, Growth Lead & B2B Growth Hacking Consultant, Unlock Growth
16:20 –
17:20 PM
How Hexagon uses technology to future-proof stadiums
- Roland Raith, Director Business Development Public Safety EMEA,
Hexagon
17:10 –
17:50 PM
Looking already ahead to FIFA World Cup 2026 – Powered by the German Football Ambassador
- Torsten Frings, Former German National Player and SV Werder Bremen Icon
- Roland Bischof, President, German Football Ambassador
17:50 –
18:00 PM
Closing Remarks
- Philip Zimmer, Executive Director, Spielmacher
- Oscar Ponti, Head of Events, Spielmacher
- Karim Jillab, Head of Partners Management, Spielmacher
18:00 pm
Aftershow Party presented by Match IQ
18:00 pm
Aftershow Party presented by Match IQ
00:00 am
Gates closed
00:00 am