How Michael Jordan Became a Top PSG Summer Signing
The Champions League shirts from Nike’s Jordan brand might not have brought PSG luck, but they certainly support their income as they are about to hit one million shirt sales per season.
Category Sponsoring & Marketing
Fans Won’t Say I’m Lovin’ It – O’Higgins McDonald’s Kit is Marketing Gone Wrong
They say there’s no such thing as bad publicity. Yet, the new kits from Chilean Club Deportivo O’Higgins are really something else. Not only do they have different sponsors on the chest, near their neck and even on the thighs,…
Streaming Services Offer Clubs a Route to Fans’ Ears and Hearts
The BVB have teamed up with Deezer and join the likes of ManUtd or Barça, while Boca Juniors and Co. partner with Spotify. Streaming Services grow in importance for any club, especially with podcasts in mind.
Forest Green Rovers Are the Best Club in the World – Just Not on the Pitch
Forest Green Rovers from the English 4th division have 100% green energy, are completely vegan, have an organic pitch and soon a stadium designed by renowned architect Zaha Hadid.
Grêmio Test Shirt Selling via Vending Machine at the Airport – Shopping Centres Might Follow
Grêmio Porto Alegre, Copa Libertadores winner in 2017, experiment with a vending machine for their official kits at the local airport. A simple, yet up-to-date measure.
A Merry Christmas for Premier League Fans – And Brands
On Boxing Day all football fans’ eyes will be on the Premier League and on the Serie A. But Christmas is a beneficial time for the whole ecosystem football.
Atlanta United – Rise of A Modern Day Football Experience
Atlanta United win the MLS. While there have been exceptional performances from players like Josef Martínez and manager Gerardo Martino, it’s been an astonishing achievement for a club that was only formed four years ago and just entered the United…
Von Indien bis Stockholm – Fans für die Ewigkeit?
Das Modewort Digitalisierung hat tatsächlich auch in seiner Frequenz eine Daseinsberechtigung. Sie ist überall. Doch neben all ihren Vorzügen und den hochspannenden und hilfreichen Entwicklungen sorgt sie genauso für eine Ungewissheit. Wie stark wirkt sie sich auf den Arbeitsmarkt aus?…
Clubs Turn to EA Sports’ Digital Kits for Additional Revenue
Can you remember the days, even in this modern and evermore digitalised century, when football teams used to wear new kit designs for a couple of seasons? Those days are gone for good. Clubs and brands like Adidas, Puma, Nike…
Maßgeschneiderte Vereinsshops bei Amazon: Internationalisierung mit Absatzsteigerung
FAANG dominiert den digitalen Handel, das Marketing, die Suche und Vieles mehr. Facebook, Apple, Amazon, Netflix und Google sind die Bezugspunkte dieses Jahrtausends, wenn es um digitale Präsenz geht. Keine Marke und kein Unternehmen kann sich dem entziehen – und…