Für einen Post von Cristiano Ronaldo müssen Advertiser 975.000 US-Dollar hinlegen, hat Hopper HQ ermittelt. Bei Zlatan sind es "nur" 200.000. Die Top 10 der bestverdienenden Sportstars im Instagram-Kosmos.
Benfica Lissabon geht eine strategische Partnerschaft mit den San Francisco 49ers ein. Das sorgt für professionellen Austausch – und soll Befica in den USA noch größer machen.
James Harden, Megastar der NBA bei den Houston Rockets, wird Teil der Gruppe von Vereinseignern von Houston Dynamo. Sein Investment ist zukunftsorientiert.
Uber Eats is Uber’s relatively young food delivery app. Yet it will be the main sponsor for Olympique Marseille and for the Ligue 1 pretty soon, too. Is a change in the sponsorship landscape about to begin?
The world’s first climate neutral professional football club, the Forest Green Rovers, get a unique kit made of bamboo in order to reduce plastic.
The FC Barcelona brand is one of the biggest in world football already, but in order to further grow revenue and awareness, it’s incorporated into Roblox gaming avatars now, too.
French top club Olympique Lyon have partnered with Olympia Production and created OL Production in order to host an annual festival at the Groupama Stadium.
Winning the battle for attention in the competitive sports media environment is hard – monetising it efficiently is even harder. Is betting the answer? [Sponsored]
Sports media are getting more diverse due to digitisation, but offer more opportunities to monetise. Data driven betting, especially in-play, could multiply revenue for media. [Sponsored]
Newcastle United are in talks for a possible takeover by Sheikh Khaled bin Zayed Al Nahyan, a relative of Man City’s owner Sheikh Mansour. Would that change the club completely?
