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Managing Director 

Greenwich Advisory & Company

About Richard "Rick" Perna

In his 25 years in banking, Rick has held finance roles in corporate lending, investment banking, and private wealth management. Rick’s experience in the sports industry spans over 20 years, when he was a founding member of a Sports Lending Group at Societe Generale in 1997.

Having specialized in sports lending & M&A for the past 20 years, Rick brings deep transactional experience and high-level relationships across all major North American professional sports leagues such as MLB, NBA, NHL, MLS, and NFL as well as international leagues such as the EPL, Serie A, Ligue 1 and the Bundesliga.


In 2006, Rick moved to Citigroup, where he served as Director in the Sports Finance & Advisory Group and focused solely on traditional investment banking services including buy-side and sell-side representation, debt financings, and capital raises within the sports industry. At Citigroup, he oversaw and was responsible for transacting all advisory assignments for nearly 9 years and received the Chairman’s Award for ranking as one of the top 20 bankers in North America.


Rick, a recognized Sports Business Journal Power Player in Sports Advisory in 2016, has been closely involved with and led some of the most notable transactions in the market, working with teams such as the Detroit Pistons (sell-side), Fulham FC (buy-side), Minnesota Wild (buy-side), Los Angeles Dodgers (buy-side), AS Roma (equity raise), Bologna FC (buy-side), the Nashville Predators (sell-side), and many others, aggregating billions in transaction value

Investors in the German Bundesliga
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