Executive Vice President Brand & Community
Los Angeles Football Club
Rich is a 20-year entertainment, consumer products, and sports marketing veteran who has conceptualized and executed award-winning product launch campaigns. As the Executive Vice President of Brand & Community at the Los Angeles Football Club, he oversees Grassroots Outreach, Digital, Content, Creative, Communications, Community Relations, Merchandise, Sponsorship Activation, and Events. He is the winner of the 2018 Major League Soccer Marketing Executive of the Year Award. Prior to LAFC, he co-founded American-made menswear brand Exley based in New Bedford, MA. From 2010-2012 he served as the Co-General Manager of the Los Angeles Matadors, in the World Series of Boxing and an Executive Producer of the „World Series of Boxing“ TV series on Fox Sports West.
The market for consumer attention, especially in a crowded sports landscape, has become increasingly competitive in recent years. But as illustrated by the Los Angeles Football Club, a clear and powerful brand can act as a catalyst to resonate with people and build a passionate following before the team even takes the field, and without a significant traditional advertising spend. In this talk, we look at LAFC’s successful inaugural season as a model to discuss the importance of effectively branding a sports property, creating a clear identity, and making an authentic connection to the community