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RICH OROSCO

Executive Vice President Brand & Community

Los Angeles Football Club

About Rich Orosco

Rich is a 20-year entertainment, consumer products, and sports marketing veteran who has conceptualized and executed award-winning product launch campaigns. As the Executive Vice President of Brand & Community at the Los Angeles Football Club, he oversees Grassroots Outreach, Digital, Content, Creative, Communications, Community Relations, Merchandise, Sponsorship Activation, and Events. He is the winner of the 2018 Major League Soccer Marketing Executive of the Year Award.  Prior to LAFC, he co-founded American-made menswear brand Exley based in New Bedford, MA. From 2010-2012 he served as the Co-General Manager of the Los Angeles Matadors, in the World Series of Boxing and an Executive Producer of the „World Series of Boxing“ TV series on Fox Sports West. 

In 2008 he was the Vice President of Marketing at Warner Bros. Television where he oversaw the marketing launch of „TMZ on TV“ and „Two and a Half Men“. From 2000-2006, he was the Executive Director of Advertising and Promotion at CBS Paramount Television for the #1 Entertainment News Magazine, „Entertainment Tonight“, and the most successful syndication launch of 2004, „The Insider“. 
 
Rich is a co-founder of the LAFC Youth Leadership Program which mentors at-risk high school students through sport, serves on the board of the Bresee Foundation Youth Center in central Los Angeles, and is a guest lecturer at USC’s Annenberg School for Communication and Journalism and Emerson College Los Angeles. He received a Bachelor of Business Administration degree in Marketing from the University of Texas at Austin.
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A Clear Brand Identity Wins
Keynote
Main Stage
Check Program

A Clear Brand Identity Wins

The market for consumer attention, especially in a crowded sports landscape, has become increasingly competitive in recent years. But as illustrated by the Los Angeles Football Club, a clear and powerful brand can act as a catalyst to resonate with people and build a passionate following before the team even takes the field, and without a significant traditional advertising spend. In this talk, we look at LAFC’s successful inaugural season as a model to discuss the importance of effectively branding a sports property, creating a clear identity, and making an authentic connection to the community

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