Chief Commercial Officer
As Chief Commercial of 443, Floris Weisz is responsible for leading and growing the 433 business across the globe. His role involves managing and developing relationships with all key football stakeholders (players, teams, leagues and federations), as well as extending the social reach towards new digital platforms and traditional broadcasting. Lastly, he oversees the licensing of the 433 brand, as well as commercial & branded content sales, that involve the 433 platform.
During his ten years with IMG Media, Floris Weisz was responsible for leading and growing IMG´s business development activities across the Benelux, Greece & Cyprus from 2008 – 2015. From mid-2015 – end 2018 he was responsible for IMG’s South East Asian pan regional media sales, business development and special projects. His role involved managing and developing relationships with all IMG Media distribution clients and local broadcasters, developing sales and visibility for all programming, as well as developing global partnerships between existing and potential clients and other areas of IMG’s business.
In his time at IMG, Weisz has been involved in the representation of a number of important clients, mostly in Football, Fight Sports and Golf. Relationships he managed on a daily basis, such as the Royal Belgian Football Federation/KBVB, the Belgian Pro League, the Dutch Eredivisie, AFC AJAX, but also the Flanders Classics, UFC and Asian Tour Golf. He has also overseen the business development and rights sales of the IMG Media Cycling portfolio and the IMG Media general sports portfolio, which includes programming from over 200 clients and events, brokering ground breaking deals, for premium sports properties, such as the Diamond League, NFL and MotoGP, The R&A (governing body and organiser of The Open Championship) International Rugby Board (IRB).
Floris Weisz joined IMG in 2008 from Essel Sports Management where he represented the commercial rights for various celebrities and international football players, such as Wesley Sneijder, Rafael Van Der Vaart and John Heitinga. In this role, Weisz brokered various commercial deals, such as Sneijder’s and Heitinga’s NIKE endorsement contracts and Van Der Vaart’s Global PEPSI partnership. He also managed the international partnerships and relations with international club teams as Ajax, HSV Hamburg and Real Madrid.
Floris Weisz received his Masters Degree from University of Amsterdam (Business Economics) followed by a M.B.A at the University of Massachusetts – Amherst where he majored in Sports Management and Marketing.