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Was wir schon immer mal los werden wollten...

"Es war die Chancen-Auswertung, die wir nicht verwertet haben"

"Wenn die Geschichte sich wiederholt, können wir nochmal das gleiche erwarten."
Sebastian lemm
CEO & Founder
"Ich hatte vom Feeling her ein gutes Gefühl!"

"Wenn man mir die Freude am Fußball nimmt, hört der Spaß bei mir auf!"

Christopher lemm
CEO & Founder
"Der Grund war nicht die Ursache, sondern der Auslöser."

"Wir sind hier hergefahren und haben gesagt: Okay, wenn wir verlieren, fahren wir wieder nach Hause"
Oliver Winkmann
Business Development
"Ich bin der linke, mittlere, defensive Offensivspieler"

"Vom Willen her hat die Mannschaft schon gewollt"

Jan Henri Kalinowski
Business Developement
"Das sind Gefühle, wo man schwer beschreiben kann."

"Der Junge spielt gut für seine 19 Jahre. Das mag daran liegen, dass er schon 21 ist."
Henry Bräuniger
"Die Realität ist anders als die Wirklichkeit."

"Fußball ist wie Schach nur ohne Würfel."

Niklas Lewanczik

hast du interesse bei uns zu arbeiten?

08:00 - 09:00

Doors Opening: Breakfast & Networking

As usual we are opening our doors at 08.00am. Enjoy a morning coffee and have first talks with your business partners.

09:00 - 09:15

Main Stage

3 Years Spielmacher - 3 Things we've learned about Football in Europe


Christopher Lemm

Spielmacher Conference


Sebastian Lemm

Spielmacher Conference

09:15 - 09:35

Main Stage

A Clear Brand Identity Wins

Rich Web2

Rich Orosco

Executive Vice President Brand & Community, Los Angeles Football Club

The market for consumer attention, especially in a crowded sports landscape, has become increasingly competitive in recent years.But as illustrated by the Los Angeles Football Club, a clear and powerful brand can act as a catalyst to resonate with people and build a
passionate following before the team even takes the field, and without a significant traditional advertising spend. In this talk, we look at LAFC’s successful inaugural season as a model to discuss the importance of effectively branding a sports property, creating a clear identity, and making an authentic connection to the community. 

09:35 - 09:50

Main Stage

Quo Vadis European Football


Georg Pangl

General Secretary, European Leagues, EPFL

Where are we going next? The European football is seeing some challenges ahead.  As General Secretary of the European Leagues (EPFL) Georg Pangl seeks to enhance and protect the competitive balance of professional football competitions within European football. The European Leagues believes that it is in the interest of all domestic leagues, all national associations and the vast majority of European clubs to defend and strengthen the competitive balance of football – for the good of the game, the players, the fans and the clubs. At the Spielmacher event Georg Pangl will deep dive into some challenges the European clubs and competitions are facing. 

09:05 - 10:05

Main Stage

Fire Side Chat: The Future of Football in Europe - Do we need to rethink the entire system?


Georg Pangl

General Secretary, European Leagues, EPFL


Philipp Hasenbein

President European Football, Lagardere Sports

10:05 - 10:35

Main Stage

Public Enemy No. 1: Why Football Investors will make the Bundesliga Stronger


Thomas H. Rudy

Founder, WhiteRock


Richard "Rick" Perna

Managing Director, Greenwich Advisory & Company

Further Panelist will be announced shortly

10:35 - 10:50

Coffee & Energy Break

Too much information? Why don’t you use our coffee and energy break to refresh and catch up with a couple of folks you know.

10:50 - 11:00

Main Stage

On the rise to become the global leading football platform

LG_Speaker (1)

Lars Gantenberg

Managing Director, Transfermarkt

11:00 - 11:20

Main Stage

Fans - Not Followers


Floris Weisz

Chief Commercial Officer, 433

How do you build one of the largest Instagram-Channels in the world? Floris Weisz is a Football-Media-Professional, who is heading up the overall commercial activities at 433 as the Chief Commercial Officer. The IG-Channel 433 is ranked as the third largest Instagram channel in the world, with around 570 million monthly active users. 433 reaches more people than Cristiano Ronaldo and is twice the reach of Kim Kardashian’s Instagram channel. But what’s the secret behind massive reach and engagement? The firm does not own any media rights and is very much reliant on platform Instagram. How can that be a sustainable business? 

11:20 - 11:40

Main Stage

Do you get the game? How Bleacher Report is building a global content powerhouse


Lee Walker

Managing Editor, Bleacher Report

Within our content track „Reaching the Fan“ you will most certainly come across a global Sports Powerhouse and destination for sports cultural content. Bleacher Report is a sports publishing brand of the new generation. As a Managing Editor at Bleacher Report, Lee Walker creates „Moments that matter“ for all relevant platforms such as Instagram, Facebook, YouTube or Twitter. Bleacher Report was founded in 2005 by 4 Highschool-Friends and within the last decade, the sports destination has seen massive growth on the back on social media. Bleacher Report is using specific channel insights to drive the right content at the right time to the right audience. At the Spielmacher stage in Hamburg, Lee Walker will talk about how the sports publisher is reaching young fans with sports cultural content.

11:40 - 12:10

To be announced

12:10 - 12:40

Main Stage

Endemic & Non-endemic Sponsorship Strategies in Esports

FS_Speaker (1)

Fabian Scheuermann

Vice President Product Operations & Strategy, ESL Turtle Entertainment

Alexander Müller_Speaker

Alexander Müller

Managing Director, SK Gaming


Dominik Schafhaupt

Maketing Manager, Kellog's Pringles


Hiro Kishi

Vice President Sport Sponsoring, Deutsche Telekom


Melek Balgün


12:40 - 13:30

Lunch Break  & Networking Break

13:30 - 14:15

Main Stage

Phrasenmäher Fußball Podcast


Kai Traemann

Editor in Chief, Bild

We gonna announce a special guest soon

14:15 - 14:45

Main Stage

Is it #AllAboutFootball? - A critical look into the sponsoring-market?!


Stephanus Tekle

Director Marketing & Business Development, Infront Germany


Florian Fehr

Head of Sportsponsoring, Viessmann


Florian Schröder

Sponsoring Manager, Deutsche Bahn

14:45 - 15:30

Main Stage

Jung von Matt/SPORTS - An interactive keynote


Holger Hansen

Managing Director, Jung von Matt/SPORTS

Robert_Zitzmann_Speaker (2)

Robert Zitzmann

Managing Director, Jung von Matt/SPORTS​

15:30 - 16:00

To be announced

16:00 - 16:15

Main Stage

Innovate or Die

Alexander_Graf_Speaker (2)

Alexander Graf

CEO, Spryker Systems

16:15 - 16:35

Main Stage

Football-Clubs in a platform-world: How Football-Clubs can win in a GAFA-dominated world?!

Alexander_Graf_Speaker (2)

Alexander Graf

CEO, Spryker Systems


Joachim Hilke

Managing Director Global Partnerships, Fanatics Inc.

16:35 - 16:55

Main Stage

Real examples behind the buzzwords of Digital Transformation


Sebastian Herzog

Senior Vice President, hy

17:00 - 18:00

Main Stage

European SportsTech Awards

Meet this year’s ESTA Jury 


Andreas Heyden

Managing Director, DFL Digital Sports

Dirk_Schluenz_Speaker (1)

Dirk Schluenz

Head of Sales, FC St. Pauli


Benjamin Stoll

Director of Business Technology and Innovation House, FIFA

Benjamin_Penkert_Speaker (1)

Benjamin Penkert

Founder, SportsTechX

At our 2019 edition of the European SportsTech Awards, we are presenting the most promising startups from the global sports tech landscape. Stay tuned! Interested in pitching in front of 600 top-executives? Sign up for the ESTA19


Spielmacher Aftershow Party