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On our Main Stage we are envisioning the future of football! This is where you meet top-executives and hidden champions from the global football ecosystem. 

08:00 – 09:00

Doors Opening: Breakfast & Networking

As usual we are opening our doors at 08.00am. Enjoy a morning coffee and have first talks with your business partners.

09:00 – 09:10

Main Stage

3 Years Spielmacher – 3 Things we’ve learned about Football in Europe


Christopher Lemm

Spielmacher Conference


Sebastian Lemm

Spielmacher Conference

09:10 – 09:30

Main Stage

A Clear Brand Identity Wins

Rich Web2

Rich Orosco

Executive Vice President Brand & Community, Los Angeles Football Club

The market for consumer attention, especially in a crowded sports landscape, has become increasingly competitive in recent years.But as illustrated by the Los Angeles Football Club, a clear and powerful brand can act as a catalyst to resonate with people and build a
passionate following before the team even takes the field, and without a significant traditional advertising spend. In this talk, we look at LAFC’s successful inaugural season as a model to discuss the importance of effectively branding a sports property, creating a clear identity, and making an authentic connection to the community. 

09:30 – 09:45

Main Stage

Quo Vadis European Football?


Georg Pangl

General Secretary, European Leagues, EPFL

Where are we going next? The European football is seeing some challenges ahead.  As General Secretary of the European Leagues (EPFL) Georg Pangl seeks to enhance and protect the competitive balance of professional football competitions within European football. The European Leagues believes that it is in the interest of all domestic leagues, all national associations and the vast majority of European clubs to defend and strengthen the competitive balance of football – for the good of the game, the players, the fans and the clubs. At the Spielmacher event Georg Pangl will deep dive into some challenges the European clubs and competitions are facing. 

09:45 – 10:00

Main Stage

Fire Side Chat: The Future of Football in Europe – Do we need to rethink the entire system?


Georg Pangl

General Secretary, European Leagues, EPFL


Robert Müller von Vultejus

Managing Director Germany,
Head of Business Development Europe, Lagardère Sports

10:00 – 10:30

Main Stage

Public Enemy No. 1: Why Football Investors will make the Bundesliga Stronger


Thomas H. Rudy

Founder, WhiteRock


Richard „Rick“ Perna

Managing Director, Greenwich Advisory & Company


Andrew Nestor

Owner, Bologna Football Club 1909


Trevor Watkins

Global Head of Sport, Pinsent Masons

10:30 – 11:30

Main Stage

Always leading: How the Goalkeeping Titan leads in football


Oliver Kahn

3 Times World Goalkeeper

He is one of the most successful German football players of all time, was named 3x World Goalkeeper, was 8x Bundesliga Champion, 6x German Cup winner and won the Champions League in 2001. In summer 2008, he ended his unprecedented career after his 22nd professional season. Today Oliver Kahn is an successful entrepreneur, speaker and TV-Expert. In 2020 is Oliver Kahn joining FC Bayern Munich as chairman of the board.

11:30 – 11:45

Main Stage

Transfermarkt Benchmark Report – The Big 5

LG_Speaker (1)

Lars Gantenberg

Managing Director, Transfermarkt


Thomas Lintz

Managing Director, Transfermarkt

11:45 – 12:00

Main Stage

Fans – Not Followers


Floris Weisz

Chief Commercial Officer, 433

How do you build one of the largest Instagram-Channels in the world? Floris Weisz is a Football-Media-Professional, who is heading up the overall commercial activities at 433 as the Chief Commercial Officer. The IG-Channel 433 is ranked as the third largest Instagram channel in the world, with around 570 million monthly active users. 433 reaches more people than Cristiano Ronaldo and is twice the reach of Kim Kardashian’s Instagram channel. But what’s the secret behind massive reach and engagement? The firm does not own any media rights and is very much reliant on platform Instagram. How can that be a sustainable business? 

12:00 – 12:15

Main Stage

Do you get the game? How Bleacher Report is building a global content powerhouse


Lee Walker

Managing Editor, Bleacher Report

Within our content track „Reaching the Fan“ you will most certainly come across a global Sports Powerhouse and destination for sports cultural content. Bleacher Report is a sports publishing brand of the new generation. As a Managing Editor at Bleacher Report, Lee Walker creates „Moments that matter“ for all relevant platforms such as Instagram, Facebook, YouTube or Twitter. Bleacher Report was founded in 2005 by 4 Highschool-Friends and within the last decade, the sports destination has seen massive growth on the back on social media. Bleacher Report is using specific channel insights to drive the right content at the right time to the right audience. At the Spielmacher stage in Hamburg, Lee Walker will talk about how the sports publisher is reaching young fans with sports cultural content.

12:15 – 12:40

Main Stage

The Battle & Monetisation of Attention


Maurice Eisterhues

Managing Director, Tor Alarm


Britta Sölter

Managing Director, Athletia Sports

Jonathan Earle_Speaker

Jonathan Earle

Customer Director, Sportradar (Moderator)

12:40 – 13:05

Main Stage

Endemic & Non-endemic Sponsorship Strategies in Esports


Kristina Müller

Head of Strategic Partnerships, ESL Turtle Entertainment

Alexander Müller_Speaker

Alexander Müller

Managing Director, SK Gaming


Dominik Schafhaupt

Maketing Manager, Kellogg’s Pringles


Hiro Kishi

Vice President Sport Sponsoring, Deutsche Telekom


Melek Balgün


13:00 – 13:30

Lunch Break  & Networking Break

13:30 – 14:00

Main Stage

Phrasenmäher Fußball Podcast


Kai Traemann

Editor in Chief, Bild

We gonna announce a special guest soon

14:00 – 14:30

Main Stage

Is it #AllAboutFootball? – A critical look at the sponsoring-market?!


Stephanus Tekle

Director Marketing & Business Development, Infront Germany


Florian Fehr

Head of Sportsponsoring, Viessmann


Florian Schröder

Sponsoring Manager, Deutsche Bahn

Thomas Zimmermann_Speaker

Thomas Zimmermann

Chief Marketing Officer, German Handball Federation


Christopher Lemm (Moderation)

CEO & Founder Spielmacher

14:30 – 15:15

Main Stage

When Sponsorship is a great deal for brands

Sports sponsorship is one the fastest growing marketing genres today and a true winner of global digitisation in a competitive era of content, data and consumer focus. While many brands invest in sponsorship with great trust based on comprehensive skills for brand, relationship and performance marketing, many brands tend to waste their money on meaningless partnership programs without substantial reflection on brand-relevant KPIs. One reason behind this: Sponsorship decisions are often built on buzzwords without creating any buzz. 

In this session, Germany‘s number one betting brand Tipico, its number one football brand FC Bayern Munich and number one sports marketing agency JvM/SPORTS speak about why and how sponsorship can become a great deal for brands, linking creative marketing theory with one of the best practices in German sports business.

Robert_Zitzmann_Speaker (2)

Robert Zitzmann

Managing Director, Jung von Matt/sports


Holger Hansen

Managing Director, Jung von Matt/sports


Marlon van der Goes

Chief Commercial Officer, Tipico


Adrian Reuter

Head of Partnership Relations, FC Bayern München

15:15 – 15:45

Main Stage

Purpose driven partnership in women´s soccer – does the German industry miss the spirit of time?


Karsten Petry

Managing Director, Octagon Germany


Tatjana Haenni

Head of Women’s Football, Swiss Football Association


Birgit Hasselbusch



Tim Schumacher

Managing Director, VfL Wolfsburg

15:45 – 16:15

Main Stage

#EURO2020 – How innovation enables engagement for fans and media


Jan Henkel

Football Moderator, Eurosport


Dirk Ifsen

Senior Vice President Perform DACH / Managing Director Perform Germany

16:15 – 16:30

Main Stage

Innovate or Die

Alexander_Graf_Speaker (2)

Alexander Graf

CEO, Spryker Systems

16:30 – 16:50

Main Stage

Football-Clubs in a platform-world: How Football-Clubs can win in a GAFA-dominated world?!

Alexander_Graf_Speaker (2)

Alexander Graf

CEO, Spryker Systems


Joachim Hilke

Managing Director Global Partnerships, Fanatics Inc.


Dr. Jan-Georg Streletzki

Founder, FanConnect

16:50 – 17:05

Main Stage

Real examples behind the buzzwords of Digital Transformation


Sebastian Herzog

Senior Vice President, hy

17:05 -18:00

Main Stage

European SportsTech Awards

Meet this year’s ESTA Jury 


Andreas Heyden

Managing Director, DFL Digital Sports


Robert Müller von Vultejus

Managing Director, Lagardère Sports

Dirk_Schluenz_Speaker (1)

Dirk Schluenz

Head of Sales, FC St. Pauli


Benjamin Stoll

Director of Business Technology and Innovation House, FIFA

Benjamin_Penkert_Speaker (1)

Benjamin Penkert

Founder, SportsTechX


Matthias Seidel

Founder, Transfermarkt

At our 2019 edition of the European SportsTech Awards, we are presenting the most promising startups from the global sports tech landscape. Stay tuned! Interested in pitching in front of 600 top-executives? Sign up for the ESTA19


Spielmacher Aftershow Party 


Our Insight Stage is the place where our speakers providing deep operational insights combined with controversial discussions around forward thinking topics. 

08:00 – 10:00

Doors Opening: Breakfast & Networking

As usual we are opening our doors at 08.00am. Enjoy a morning coffee and have first talks with your business partners.

10:00 – 10:30

Insight Stage

Predictability in Professional Football–The FoMa-Q-Score 2018


Prof Dr. Henning Zülch

Chairholder Chair of Accounting and Auditing, Vice Dean, HHL
Leipzig Graduate School of Management

10:30 – 11:00

Insight Stage

Battle of the leagues! How the top 5 football leagues in Europe compete to gain viewers


Tobias Fröhlich

Managing Director, TeraVolt

11:00 – 11:30

Insight Stage

Optimise & Monetise your sponsorships on social media


Frank Festen

Partner Manager DACH, Content Stadium


Sebastian Kube

Vice President Sales Operations & Account Management, Nielsen Sports

11:30 – 12:00

Insight Stage

Bundesliga loses to Danish 2nd league Teams – Why and how Scandinavian Teams are far ahead in leading the races to digitalization


Prof. Dr. Dirk Mazurkiewicz

12:00 – 12:30

Insight Stage

Cognitive Training – kicked around


Peter Weigel

Head of Science, Umbrella Software (Soccerbot360)


Tomek Grubba

CTO, Umbrella Software (Soccerbot360)

12:30 – 13:00

Insight Stage

How the DFB Academy drives innovation for the German Football

Dr. Tobias_HauptSpeaker

Dr. Tobias Haupt

Head of DFB-Academy

Thomas Schönen_Speaker

Thomas Schönen

Chief Marketing Officer, Philips

13:00 – 13:30

Insight Stage

Playing by new rules: Sports marketing and sponsorship in a platform economy

Jannis Bandorski_Speaker

Jannis Bandorski

Co-Founder / Managing Director, XLETIX, an Infront Company

13:30 – 14:00

Insight Stage

Brand Partnerships in an entertainment world – How established brands finding new ways for brand activation


Benedikt Weiss

Senior Account Director & Head of Business Development, CAA


Anne Polsak

Leiterin Unternehmenskommunikation Mattel GmbH

14:00 – 14:30

Insight Stage

Telekom & SK Gaming – ein perfektes Team


Hiro Kishi

Vice President Sport Sponsoring, Deutsche Telekom

Alexander Müller_Speaker

Alexander Müller

Managing Director, SK Gaming

14:30 – 15:00

Insight Stage

Live Medical Insights & Decisions with SAP Solutions


Achim Ittner

Director Global Business Development Sports, SAP


Dr. Mario Hamm

Director Finance, Accounting & Controlling | Process- & Projectmanagement, 1. FC Nürnberg

15:00 – 15:30

Insight Stage

Performance Vs. Availability – A La Liga Case Study


Tal Brown

CEO & Founder, Zone7

Eyal Eliakim

Eyal Eliakim

CTO & Founder, Zone7

15:30 – 16:00

Insight Stage

Scouting by using both eyes and data

Alfred Nijhuis_Speaker

Alfred Nijhuis

Head of Scouting, Heracles Almelo

Giels Brouwer_Speaker

Giels Brouwer

Chief Innovation Officer, SciSports

16:00 – 16:30

Insight Stage

How Big Data is changing football clubs decision

Davide Vaccarezza_Speaker

Davide Vaccarezza

Head of Sales, WyScout

Emanuele Massucco_Speaker

Emanuele Massucco

Data Product and Partnerships Manager, WyScout

16:30 – 17:00

Insight Stage

How to win when you’re not backed by an oligarch


Dan Haddad

Group Director, Octagon


Henry Nash

Head Of Strategy, Octagon

17:00 – 17:30

Insight Stage

Blockchain & Sports: Hype or real opportunity?


Dirk Weyel

CEO & Founder, Stryking

17:30 – 18:00

Insight Stage

A Jay-Jay Okocha for Luka Jovic? – How Eintrach Frankfurt drives revenue and fan engagement with sticker books


Michael Janek

CEO & Co-Founder, Stickerstars