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What is the european sports tech award?


The European Sports Tech Award is the world’s preeminent sports tech competition for the world of sports. We are bringing togetherdisruptive startups on one stage to compete for a prize that money can’t buy: Get maximum exposure in front media, investors, partners and clients. The judges include top football manager, VCs

and entrepreneurs.

Maximum Exposure


The core of the European Sportstech Awards is the combination of entrepreneurial thinking with the leaders of European football. We bring top-class investors and founders together to support start-ups in their early stages.

Media Interviews


Through our wide reach and the strong partners of our network you will become internationally known. The media reach is priceless and a unique opportunity.

Unique Mentoring

At the ESTA you expand your network of industry experts and mentors, potential customers and media.There are special areas where the finalists can stay and exchange ideas.


We’re serious about startups and we are keeping it as real as last year. If you’re changing the world of sports, you need to be at the European SportsTech Awards – no matter if you’re a founder, investor, hacker, sports business or tech leader. At ESTA’18 we have enjoyed companies from all over world joining our event in Hamburg, Germany! At ESTA’19 we are expecting so much more than just on-stage pitches. ESTA’19 is again taking place at the Spielmacher conference in Hamburg. This is where you’ll find the entire European football industry, top-notch keynotes, workshops and legendary networking! 


the process.

Application Starts 01 March 2019, starting at 08:00 AM
01 MAR
Application Deadline 15 May 2019, ending at 23:59 PM
15 MAY
Final Selection 15 - 31 May 2019
31 MAY
Pitch Finals 12 June 2019, starting at 16:00 PM
12 JUN

PAst judges

Thomas Rudy



Matthias Seidel



Andreas Heyden

Managing Director

DFL Digital Sports

Dirk Schluenz

Head of Sales

FC ST. Pauli

Dirk Ifsen

Managing Director

Perform Media

TRACK160 is the first DFl for equity investment

In August 2018 Track160 won the European SportsTech Awards at the Spielmacher Conference in Hamburg. In October 2018 the DFL announced that the Israeli startup represents the first equity investment under it’s „DFL for Equity“ program. With the help of this unique partnership Track160 gains access to the DFL’s match database and digital football archive, streamlining the process of developing its artificial-intelligence-based analytics system faster.


The applications process starts at March 2019 and is open till May 2019.

The ESTA reviews the applicants and selects the finals contestants based their team, product and market potential.

Typically applicants are notified two weeks after the application deadline. For the current application cycle, applicants will be notified by the middle of May.

The ESTA contestants receive free tickets to attend the Spielmacher conference as well as a free demo booth in Startup Alley for the conference. They are also invited to our VIP Dinner.

During the afternoon sessions at Spielmacher Conference, each company will pitch and live-demo on-stage for 6 minutes and then answer judges’ questions for six minutes. Spielmacher will do a post on each company as it presents. The video and photo assets from the pitch are available to the teams after the conference.

Yes, your application will be kept confidential and shared with the internal ESTA review committee only.

No, participation at the ESTA is free. Teams are responsible however for travel and accommodate to/from the conference.

Definitely not! We work with startups with an highly innovative approach to disrupt technologies and the football industry. That could be new VR training hardware, the next ticketing system or 3D football shoes.

We are happy to write a letter on behalf on companies to include in their visa request but we do not deal directly with securing visas.


We’re always interested in hearing from you! Our official award-applications is open now. If you have any questions upfront, don’t hesitate to reach our to us!