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Main Stage Agenda - Envision The Future of Football

On our Main Stage we are envisioning the future of football! This is where you meet top-executives and hidden champions from the global football ecosystem. 

08:00 - 09:00

Doors Opening: Breakfast & Networking

As usual we are opening our doors at 08.00am. Enjoy a morning coffee and have first talks with your business partners.

09:00 - 09:15

Main Stage

3 Years Spielmacher - 3 Things we've learned about Football in Europe

Sebastian_Lemm_Speaker

Christopher Lemm

Spielmacher Conference

Sebastian_Lemm

Sebastian Lemm

Spielmacher Conference

09:10 - 09:30

Main Stage

A Clear Brand Identity Wins

Rich Web2

Rich Orosco

Executive Vice President Brand & Community, Los Angeles Football Club

The market for consumer attention, especially in a crowded sports landscape, has become increasingly competitive in recent years.But as illustrated by the Los Angeles Football Club, a clear and powerful brand can act as a catalyst to resonate with people and build a
passionate following before the team even takes the field, and without a significant traditional advertising spend. In this talk, we look at LAFC’s successful inaugural season as a model to discuss the importance of effectively branding a sports property, creating a clear identity, and making an authentic connection to the community. 

09:30 - 09:45

Main Stage

Quo Vadis European Football

Georg_Pangl_Speaker

Georg Pangl

General Secretary, European Leagues, EPFL

Where are we going next? The European football is seeing some challenges ahead.  As General Secretary of the European Leagues (EPFL) Georg Pangl seeks to enhance and protect the competitive balance of professional football competitions within European football. The European Leagues believes that it is in the interest of all domestic leagues, all national associations and the vast majority of European clubs to defend and strengthen the competitive balance of football – for the good of the game, the players, the fans and the clubs. At the Spielmacher event Georg Pangl will deep dive into some challenges the European clubs and competitions are facing. 

09:45 - 10:00

Main Stage

Fire Side Chat: The Future of Football in Europe - Do we need to rethink the entire system?

Georg_Pangl_Speaker

Georg Pangl

General Secretary, European Leagues, EPFL

Robert_Müller_Speaker

Robert Müller von Vultejus

Managing Director Germany, Head of Business Development Europe, Lagardère Sports

10:00 - 10:30

Main Stage

Public Enemy No. 1: Why Football Investors will make the Bundesliga Stronger

whiterock-2021

Thomas H. Rudy

Founder, WhiteRock

Richard-Rick-Perna_Speaker

Richard "Rick" Perna

Managing Director, Greenwich Advisory & Company

Andrew_Nestor_Speaker

Andrew Nestor

Owner, Bologna Football Club 1909

Trevor-Watkins-800x800

Trevor Watkins

Global Head of Sport, Pinsent Masons

10:30 - 11:30

Main Stage

Always leading: How the Goalkeeping Titan leads in football

OliverKahn_Speaker

Oliver Kahn

3 Times World Goalkeeper

He is one of the most successful German football players of all time, was named 3x World Goalkeeper, was 8x Bundesliga Champion, 6x German Cup winner and won the Champions League in 2001. In summer 2008, he ended his unprecedented career after his 22nd professional season. Today Oliver Kahn is an successful entrepreneur, speaker and TV-Expert. In 2020 is Oliver Kahn joining FC Bayern Munich as chairman of the board.

11:30 - 11:45

Main Stage

Transfermarkt Benchmark Report – The Big 5

LG_Speaker (1)

Lars Gantenberg

Managing Director, Transfermarkt

ThomasLintz_Speaker

Thomas Lintz

Managing Director, Transfermarkt

11:45 - 12:00

Main Stage

Fans - Not Followers

Floris_Weisz_Speaker

Floris Weisz

Chief Commercial Officer, 433

How do you build one of the largest Instagram-Channels in the world? Floris Weisz is a Football-Media-Professional, who is heading up the overall commercial activities at 433 as the Chief Commercial Officer. The IG-Channel 433 is ranked as the third largest Instagram channel in the world, with around 570 million monthly active users. 433 reaches more people than Cristiano Ronaldo and is twice the reach of Kim Kardashian’s Instagram channel. But what’s the secret behind massive reach and engagement? The firm does not own any media rights and is very much reliant on platform Instagram. How can that be a sustainable business? 

12:00 - 12:15

Main Stage

Do you get the game? How Bleacher Report is building a global content powerhouse

Lee_Walker_Speaker

Lee Walker

Managing Editor, Bleacher Report

Within our content track „Reaching the Fan“ you will most certainly come across a global Sports Powerhouse and destination for sports cultural content. Bleacher Report is a sports publishing brand of the new generation. As a Managing Editor at Bleacher Report, Lee Walker creates „Moments that matter“ for all relevant platforms such as Instagram, Facebook, YouTube or Twitter. Bleacher Report was founded in 2005 by 4 Highschool-Friends and within the last decade, the sports destination has seen massive growth on the back on social media. Bleacher Report is using specific channel insights to drive the right content at the right time to the right audience. At the Spielmacher stage in Hamburg, Lee Walker will talk about how the sports publisher is reaching young fans with sports cultural content.

12:15 - 12:40

Main Stage

The Battle & Monetisation of Attention

Panelist will be announced shortly

12:40 - 13:05

Main Stage

Endemic & Non-endemic Sponsorship Strategies in Esports

Kristina_Müller_Speaker

Kristina Müller

Head of Strategic Partnerships, ESL Turtle Entertainment

Alexander Müller_Speaker

Alexander Müller

Managing Director, SK Gaming

DS_Speaker

Dominik Schafhaupt

Maketing Manager, Kellog's Pringles

Hiro_Kishi_Speaker

Hiro Kishi

Vice President Sport Sponsoring, Deutsche Telekom

MB_Speaker

Melek Balgün

Moderation

12:40 - 13:30

Lunch Break  & Networking Break

13:45 - 14:30

Main Stage

Phrasenmäher Fußball Podcast

Kai_Traemann_Speaker

Kai Traemann

Editor in Chief, Bild

We gonna announce a special guest soon

14:30 - 15:00

Main Stage

Is it #AllAboutFootball? - A critical look into the sponsoring-market?!

StephanusTekle_Speaker

Stephanus Tekle

Director Marketing & Business Development, Infront Germany

FlorianFehr_Speaker

Florian Fehr

Head of Sportsponsoring, Viessmann

Florian_Schröder_Speaker

Florian Schröder

Sponsoring Manager, Deutsche Bahn

Thomas Zimmermann_Speaker

Thomas Zimmermann

Chief Marketing Officer, German Handball Federation

Sebastian_Lemm_Speaker

Christopher Lemm (Moderation)

CEO & Founder Spielmacher

15:00 - 15:45

Main Stage

When Sponsorship is a great deal for brands

Sports sponsorship is one the fastest growing marketing genres today and a true winner of global digitisation in a competitive era of content, data and consumer focus. While many brands invest in sponsorship with great trust based on comprehensive skills for brand, relationship and performance marketing, many brands tend to waste their money on meaningless partnership programs without substantial reflection on brand-relevant KPIs. One reason behind this: Sponsorship decisions are often built on buzzwords without creating any buzz. 

In this session, Germany‘s number one betting brand Tipico, its number one football brand FC Bayern Munich and number one sports marketing agency JvM/SPORTS speak about why and how sponsorship can become a great deal for brands, linking creative marketing theory with one of the best practices in German sports business.

Robert_Zitzmann_Speaker (2)

Robert Zitzmann

Managing Director, Jung von Matt/sports

HolgerHansen_Speaker

Holger Hansen

Managing Director, Jung von Matt/sports

MarlonVanderGoes_Speaker

Marlon van der Goes

Chief Commercial Officer, Tipico

AdrionReuter_Speaker

Adrian Reuter

Head of Partnership Relations, FC Bayern München

15:45 - 16:15

Main Stage

#EURO2020 - How innovation enables engagement for fans and media

JanHenkel_Speaker

Jan Henkel

Football Moderator, Eurosport

Dirk_Ifsen_Speaker

Dirk Ifsen

Senior Vice President Perform DACH / Managing Director Perform Germany

16:15 - 16:45

Main Stage

Purpose driven partnership in women´s soccer – does the German industry miss the spirit of time?

KarstenPetry_Speaker

Karsten Petry

Managing Director, Octagon Germany

TatjanaHaenni_Speaker

Tatjana Haenni

Head of Women's Football, Swiss Football Association

BrigitteHassebusch_Speaker

Birgit Hasselbusch

Moderation

16:45 - 17:00

Main Stage

Innovate or Die

Alexander_Graf_Speaker (2)

Alexander Graf

CEO, Spryker Systems

17:00 - 17:20

Main Stage

Football-Clubs in a platform-world: How Football-Clubs can win in a GAFA-dominated world?!

Alexander_Graf_Speaker (2)

Alexander Graf

CEO, Spryker Systems

Joachim_Hilke_Speaker

Joachim Hilke

Managing Director Global Partnerships, Fanatics Inc.

JGS_Speaker

Dr. Jan-Georg Streletzki

Founder, FanConnect

17:20 - 17:35

Main Stage

Real examples behind the buzzwords of Digital Transformation

Sebastian-Herzog_Speaker

Sebastian Herzog

Senior Vice President, hy

17:35 -18:15

Main Stage

European SportsTech Awards

Meet this year’s ESTA Jury 

AndreasHeyden_Speaker

Andreas Heyden

Managing Director, DFL Digital Sports

Robert_Müller_Speaker

Robert Müller von Vultejus

Managing Director, Lagardère Sports

Dirk_Schluenz_Speaker (1)

Dirk Schluenz

Head of Sales, FC St. Pauli

BenjaminStoll_Speaker

Benjamin Stoll

Director of Business Technology and Innovation House, FIFA

Benjamin_Penkert_Speaker (1)

Benjamin Penkert

Founder, SportsTechX

At our 2019 edition of the European SportsTech Awards, we are presenting the most promising startups from the global sports tech landscape. Stay tuned! Interested in pitching in front of 600 top-executives? Sign up for the ESTA19

18:00

Spielmacher Aftershow Party 

Insight Stage Agenda

Our Insight Stage is the place where our speakers providing deep operational insights combined with controversial discussions around forward thinking topics. 

08:00 - 10:00

Doors Opening: Breakfast & Networking

As usual we are opening our doors at 08.00am. Enjoy a morning coffee and have first talks with your business partners.

10:00 - 10:30

Insight Stage

Predictability in Professional Football–The FoMa-Q-Score 2018

HZ_Speaker

Prof Dr. Henning Zülch

Chairholder Chair of Accounting and Auditing, Vice Dean, HHL Leipzig Graduate School of Management

10:30 - 11:00

Insight Stage

Battle of the leagues! How the top 5 football leagues in Europe compete to gain viewers

Tobias_Fröhlich_Speaker

Tobias Fröhlich

Managing Director, TeraVolt

11:00 - 11:30

Insight Stage

How to drive social engagement through realtime and on-brand communication

JS_Speaker

Jasper Swelheim

Managing Director, Content Stadium

11:30 - 12:00

Insight Stage

Bundesliga loses to Danish 2nd league Teams – Why and how Scandinavian Teams are far ahead in leading the races to digitalization

DM_Speaker

Prof. Dr. Dirk Mazurkiewicz

12:00 - 12:30

Insight Stage

Cognitive Training - kicked around

DH_Speaker

Daniel Held

Managing Director, Umbrella Softward (Soccerbot360)

12:30 - 13:00

Insight Stage

How the DFB Academy drives innovation for the German Football

Dr. Tobias_HauptSpeaker

Dr. Tobias Haupt

Head of DFB-Academy

13:00 - 13:30

Insight Stage

Telekom & SK Gaming – ein perfektes Team

Hiro_Kishi_Speaker

Hiro Kishi

Vice President Sport Sponsoring, Deutsche Telekom

Alexander Müller_Speaker

Alexander Müller

Managing Director, SK Gaming

13:30 - 14:00

Insight Stage

Brand Partnerships in a entertainment world - How established brands finding new ways for brand activation

BenediktWeiss_Speaker

Benedikt Weiss

Senior Account Director & Head of Business Development, CAA

AnnePolsak_Speaker

Anne Polsak

Leiterin Unternehmenskommunikation Mattel GmbH

14:00 - 14:30

Insight Stage

How to engage communities through digital marketing and how sponsoring brands can be integrated individually in an innovative way

Jannis Bandorski_Speaker

Jannis Bandorski

Co-Founder / Managing Director, XLETIX

14:30 - 15:00

Insight Stage

Live Medical Insights & Decisions with SAP Solutions

AchimIttner_Speaker

Achim Ittner

Director Global Business Development Sports, SAP

mario-hamm-foto.1024x1024

Dr. Mario Hamm

Director Finance, Accounting & Controlling | Process- & Projectmanagement, 1. FC Nürnberg

15:00 - 15:30

Insight Stage

Performance Vs. Availability - A La Liga Case Study

TalBrown_Speaker

Tal Brown

CEO & Founder, Zone7

Eyal Eliakim

Eyal Eliakim

CTO & Founder, Zone7

15:30 - 16:00

Insight Stage

Scouting by using both eyes and data

Alfred Nijhuis_Speaker

Alfred Nijhuis

Head of Scouting, Heracles Almelo

Giels Brouwer_Speaker

Giels Brouwer

Chief Innovation Officer, SciSports

16:00 - 16:30

Insight Stage

How Big Data is changing football clubs decision

Matteo_Speaker

Matteo Campodonico

CEO & Co-Founder, WyScout

Emanuele Massucco_Speaker

Emanuele Massucco

Data Product and Partnerships Manager, WyScout

16:30 - 17:00

Insight Stage

How to win when you’re not backed by an oligarch

DanHaddad_Speaker

Dan Haddad

Group Director, Octagon

HenryNash_Speaker

Henry Nash

Head Of Strategy, Octagon

17:00 - 17:30

Insight Stage

Blockchain & Sports: Hype or real opportunity?

DirkWeyel_Speaker

Dirk Weyel

CEO & Founder, Stryking

17:30 - 18:00

To be announced

DOn't miss 1,5 days of football business entertainment

Our event is a 1,5 day football business events, that delivers highly valuable business content and world class networking opportunities! Don’t miss the chance to be part of this unique event!