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CONFERENCE
AGENDA

Main Stage Agenda - Envision The Future of Football

08:00

Experience Hall

Doors Opening – Breakfast & Networking

Networking & Experience Hall 

As usual we are opening our doors at 08.00am. Enjoy a morning coffee and have first talks with your business partners.

09:15 – 09:30

Mainstage

3 Years Spielmacher – 3 Things we learned about Football in Germany

Keynote

Sebastian_Lemm_Speaker

Christopher Lemm

CEO & Founder, Spielmacher Conference

Sebastian_Lemm

Sebastian Lemm

CEO & Founder, Spielmacher Conference

09:30 – 10:00

Mainstage

A Clear Brand Identity Wins

Keynote

Rich Web2

Rich Orosco

Executive Vice President Brand & Community, Los Angeles Football Club

The market for consumer attention, especially in a crowded sports landscape, has become increasingly competitive in recent years.But as illustrated by the Los Angeles Football Club, a clear and powerful brand can act as a catalyst to resonate with people and build a passionate following before the team even takes the field, and without a significant traditional advertising spend. In this talk, we look at LAFC’s successful inaugural season as a model to discuss the importance of effectively branding a sports property, creating a clear identity, and making an authentic connection to the community

10:00 – 10:15

Mainstage

Quo vadis Europäischer Fußball?

Keynote

Georg_Pangl_Speaker

Georg Pangl

General Secretary, European Leagues, EPFL

10:15 – 10:30

Experience Hall

Coffee & Energy Break

Too much information? Why don’t you use our coffee and energy break to refresh and catch up with a couple of folks you know.

10:30 – 11:00

Mainstage

Public Enemy No. 1: Why Football Investors will make the Bundesliga Stronger

Panel Discussion – presented by WhiteRock

whiterock-2021

Thomas H. Rudy

Founder, WhiteRock

Georg_Pangl_Speaker

Georg Pangl

General Secretary, European Leagues, EPFL

Richard-Rick-Perna_Speaker

Richard "Rick" Perna

Managing Director, Greenwich Advisory & Company

Special Guest

To be announced

11:00 – 11:30

Mainstage

To be announced

Panel Discussion

We are preparing an absolute highlight for you! Stay tuned, will be announcing this slot within the next 2 weeks. 

Special Guest

To be announced

11:30 – 12:00

Mainstage

The Future of Football Content

Keynote

Floris Weisz van IMG in Singapore voor zijn kantoor. FOTO: RAYMOND KERCKHOFFS

Floris Weisz

Chief Commercial Officer, 433

How do you build one of the largest Instagram-Channels in the world? Floris Weisz is a Football-Media-Professional, who is heading up the overall commercial activities at 433 as the Chief Commercial Officer. The IG-Channel 433 is ranked as the third largest Instagram channel in the world, with around 570 million monthly active users. 433 reaches more people than Cristiano Ronaldo and is twice the reach of Kim Kardashian’s Instagram channel. But what’s the secret behind massive reach and engagement? The firm does not own any media rights and is very much reliant on platform Instagram. How can that be a sustainable business? 

12:00 – 12:30

Mainstage

Do you get the game? How Bleacher Report is building a global content powerhouse.

Keynote

Lee_Walker_Speaker

Lee Walker

Managing Editor, Bleacher Report

12:30 – 13:30

Experience Hall

Lunch & Energy Break

Too much information? Why don’t you use our coffee and energy break to refresh and catch up with a couple of folks you know.

13:30 – 14:15

Mainstage

Phrasenmäher – Der Fußball Podcast

Panel Discussion

Kai_Traemann_Speaker

Kai Traemann

Editor in Chief, Bild

Special Guest

To be announced

14:15 – 14:45

Mainstage

Paradigmenwechsel im Fußball-Sponsoring: Wenn Personenmarken größer werden als der Club?!

Panel Discussion

Sven-Kraft_Speaker

Sven Kraft

Head of Finally, Finally New Goals

Kirstine_Fratz_Speaker

Kirstine Fratz

Profiling Director & Zeitgeist Expert, Finally New Goals

Martin_Lanig_Speaker

Martin Lanig

Ex-Profi & Consultant, Finally New Goals

Special Guest

To be announced

14:45 – 15:15

Mainstage

Brand Panel – Where are we going next? 

Panel Discussion

Panellist to be announced soon! 

15:15 – 15:30

Experience Hall

Coffee & Energy Break

Too much information? Why don’t you use our coffee and energy break to refresh and catch up with a couple of folks you know.

15:30 – 15:45

Mainstage

Innovate or Die! 

Keynote

Alexander_Graf_Speaker (2)

Alexander Graf

CEO & Co-Founder, Spryker Systems

15:45 – 16:15

Mainstage

Football-Clubs in a platform-world: How Football-Clubs can win in a GAFA-dominated world?!

Fireside Chat 

Alexander_Graf_Speaker (2)

Alexander Graf

CEO & Co-Founder, Spryker Systems

Joachim_Hilke_Speaker

Joachim Hilke

Managing Director Global Partnerships, Fanatics Inc.

16:15 – 16:45

Mainstage

Real examples behind the buzzwords of Digital Transformation 

Keynote

Sebastian-Herzog_Speaker

Sebastian Herzog

Senior Vice President, hy

16:45 – 17:30

Mainstage

European SportsTech Awards 

4 Pitch Sessions

At our 2019 edition of the European SportsTech Awards, we are presenting the most promising startups from the global sports tech landscape. Stay tuned! Interested in pitching in front of 600 top-executives? Sign up for the ESTA19

17:30

Experience Hall

Spielmacher Lounge – Official Aftershow Party